I'm a Digital Data Analyst with a passion for decoding the story behind numbers. With expertise in Google Analytics, BigQuery, R and SQL, I specialize in turning complex data into clear, actionable insights that drive decision-making.

My experience spans across industries, with a focus on Digital Analytics for large enterprises. Beyond data, I enjoy exploring topics that intersect tech and strategy, and I write to share insights, tips, and lessons learned from the field. When I'm not crunching numbers, you’ll find me reflecting on personal growth, playing some piano, or diving into creative projects. Here, I aim to demystify analytics, explore the world of digital transformation, and bring clarity to the metrics that matter.